APPLE CRAZY? Only One Port On the New MacBook

 I decided long ago that Apple’s Marketing strategy is crazy and given up trying to make sense of it. The newly announced MacBook with only 2 ports is another case in point. Seems crazy, doesn’t it?
Reduction of ports down to 2 on a laptop, one universal USB-C and one standard Audio port. Having a permanent breakout box setup with a large monitor, printer, Thunderbolt or Firewire hard drives, at your home or office, with only one cable to connect upon arrival, seems very appealing. Apple seems to be positioning the new MacBook at the “mobile entry level” and making it light weight and ultra portable. As the iMac was positioned in the Mac lineup as the “low end” consumer model, many professionals loved that mono based format, and opted for iMac over the Mac Pro. Now there is a 27″ 5K resolution powerhouse model, powerful enough to satisfy demanding roles like audio and video editing. 

While the Macbook’s $1,299 price doesn’t really reflect a “low end” so much, the computer has the smallest mother board and fewest components of any Mac to date. Most of the internal space is battery. I can see it being a really good choice for students and people constantly on the move. It’s thinner than the MacBook Air and only weighs 2 lbs. A lot of weight removed from the weary shoulders of students and travelers.

After a seasonal job this past winter at Best Buy, I often saw people trying to decide between the 11″ and 13″ Air or the 13″ MacBook Pro. One screen a bit too small, the other the same as a MacBook Pro.  So Apple must have heard these concerns and went for middle ground settling on 12.1″ Retina display for the new Macbook. At 9 hours battery life, it falls short of the 12 hours purported to be available with the 13″ Macbook (best battery life out all Mac portables). It should be sufficient to get through a school day, or an airplane ride.
NOTHING much surprises me anymore when Apple takes such departures from marketing logic. They didn’t include a floppy drive or the old serial connectors on the first Bondi Blue iMac just a CD/RW. Crazy! I thought. Only USB connectivity? When very few peripherals were actually using the newly released Technology? Nobody will put up with that, I thought. And a see through case? What’s the point of that?
A COUPLE YEARS LATER the iPod. Who would want such a pricey thing just to play music? Nobody will buy into that, I thought. Boy was I wrong… again. I bought the second generation 60GB version. I would be still using it hadn’t been stolen from my car.

The iPhone released only to AT&T for five years? Crazy, again! However, that move put the cell phone market in turmoil turning the wireless phone industry on it’s ear. The price outrageous for a subsidised phone, but I stood in line overnight to be one of the first to get one. Did the same thing a year later to get the 3G model. Crazy! I did get on national news though, with an ice bag on my head posing in the 90° July heat in Miami Beach.

Years of the Mac Pro being the “go to machine” for professional users with tons of expanable space for extra storage and big production audio/video cards. A huge hunk of brushed aluminium case… a clear differentiation between the rest of the PC world of computers.  Interchangeable CPU, that could be upgraded, up to 128gigs of ram. Then Apple opted for radical redesign into a small desktop cylinder with little internal expandability, looking like a desktop trash can. Crazy again, right? 

Thunderbolt provides blazingly fast disk drive connectivity. Having huge external hard drive RAID arrays make sense for video pros and other large storage needs, though. Many new storage units deploy easy to exchange drive units. So Video editors for instance, can swap out sets of hard drives with working projects in tact, without the need to struggle shuffling hard drive space around on internal drives. Most Pros already used this production practice with the old Mac Pro, anyway. So Apple took it’s cue from the existing user base. Not so crazy after all.

So this new move to a single USB-C connector might seem like a crazy move on Apple’s part. Apple has pushed the envelope for change well… since the Apple I. Leading the market where other manufacturers follow, eventually using every technology Apple puts out there! Even before the Apple Watch has been released, there are clones reaching the market trying to fool people into thinking they are getting real Apple Technology. Crazy!

If some of the rumours pan out too be true, we might see an all electric Applecar in a few years. Now that would change the Auto game wouldn’t it?

CRAZY or not so?

The following video report talks a little about the new Macbook.
From CNN:

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